Privacy Policy

Privacy Policy

Effective from July 2020


This Privacy Policy explains how CouponzDirect (together with our subsidiaries, “we” or “our”), collects, uses, and shares information. This Privacy Policy applies to the websites, services, and mobile and software applications we own or control (the “Sites”), including emails and designated portions of third party websites and applications that link to or reference this Privacy Policy.

By using any of the Sites, you are agreeing to the terms of this Privacy Policy. If you do not agree to this Privacy Policy, you should not use any of the Sites or provide to us any of your personal information. If you have questions regarding this Privacy Policy, please contact us via email at

Our Sites may include links to third-party websites, products and services, and embedded third-party tools and widgets. Any linked websites, products and services of third parties, and third party collection and use of your information, on their own websites or through embedded tools and widgets, are governed by the privacy policies of the respective third parties. We encourage you to learn about the privacy practices of those third parties.



We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes, including changes to how we share personal information, we will notify you by email or by providing notice on the Sites prior to the change becoming effective.


What Information Do We Collect And Use?

(a) Information You Provide

If you create any type of account or participate in certain activities on the Sites (such as surveys, sweepstakes, contests, or other promotions), we may ask you to provide us with information that specifically identifies you (“Personal Information”), such as: your name, email address, postal mailing address, telephone number, or payment card number. It will always be your decision whether to provide us with Personal Information. In some cases, if you decline to share Personal Information with us, then we may not be able to provide you with certain services, and you may not be eligible for certain sweepstakes, contests, or other promotions. For example, in order to use our Card Linked Offers, you must provide your email address and payment card number, in addition to other requirements.

In addition to Personal Information, in using the Sites, you may have the option of providing us with other information about yourself or your household that does not specifically identify you, such as age, gender, household income, interests, zip code, and product or content preferences (including saved offers and content favorites). We may associate this type of information with your Personal Information. For information about how we handle user-submitted content, see Section 8.

(b) Information Automatically Collected As You Access and Use the Sites

When you use or interact with the Sites in any way, we may use cookies, web beacons, pixel tags, log files, local storage, and other similar mechanisms to automatically collect information, including:

  • Your activity on the Sites (such as pages viewed, searches performed and features accessed);
  • Operating system, web browser type, and device attributes;
  • Inbound-referral and outbound websites;
  • Your internet protocol (“IP”) address;
  • How you interact with CouponzDirect, advertisements and other content the Sites, such as whether you print a coupon or load a Card Linked Offer to a payment card;
  • The dates and times that you visited or used the Sites, or requested certain services or transactions;
  • Location information; and
  • Advertising identifier associated with your mobile device.

An anonymous identifier or Personal Information may be associated with the information collected using cookies and similar technologies. If you are accessing the Sites from a mobile device, see Section 3.e for additional automatically collected information.

Device Information and Identifier

When you visit our Sites or install on your computer or other device our coupon printing software, mobile applications, or one of our toolbars, we may collect and store information about that device that helps us manage our products and services, deliver a more customized experience for you, and detect and prevent coupon fraud. If you download the coupon printing software, a device identifier remains associated with that device even after uninstalling the software. This identifier is used primarily to prevent coupon fraud and does not collect personally identifiable information. If you print a coupon using our download-free print technology, we will create an identifier for your print activity; a persistent identifier will be associated with any device you authenticate using your phone number.


Cookies and Web Beacons

A cookie is a small text file or identifier. When you visit a Site, we may store one or more cookies or other similar information on your device. We use cookies for the purposes described in Section 4, including for advertising. Our Cookie Policy provides additional resources on cookies, and information about how to opt-out from certain interest-based advertisements. We use both session cookies and persistent cookies. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Sites. These persistent cookies can be removed, but each web browser is different. Please review your browser’s settings to learn how to manage your cookies. Our Sites may also use web beacons (also known as clear gifs or pixel tags), which are tiny graphics with unique identifiers that are placed in the code of a webpage.


Third Party Cookies

We allow third-party companies to use cookies, pixels or other similar technologies on our Sites to collect and use non-personally identifiable information (e.g., hashed data, click stream information, browser type, time and date, subject of advertisements clicked or scrolled over). These third parties include service providers, affiliate-marketing networks and other companies with whom we partner to provide certain offers, promotions or features on our Sites or to display advertising (“Ad Partners”). Ad Partners may use cookies to provide advertisements about goods and services likely to be of greater interest to you, to track off-Site transactions and to assist us in providing, evaluating, and improving the Sites and our other products and services. Ad Partners may use information they directly collect from you in combination with information we provide (as described in Section 5). To learn more about interest-based advertising and your choices regarding third party cookies, click here.


Log Files and Local Storage (HTML5/Flash Cookies)

As is true of most web sites, we gather certain information automatically and store it in log files. This information may include IP addresses, browser type, internet service provider (“ISP”), referring/exit pages, operating system, date and time stamp, and clickstream data. We use this information to manage and operate our products and services, to offer you more personalized content and advertising, and for the other purposes described in Section 4 below.

Certain Sites may use local shared objects, such as Flash cookies, and local storage, such as HTML5, to store content information and preferences. Ad Partners may also use Flash cookies or HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5. To manage Flash cookies, please click here.



We may use our own and third party tracking and analytics tools to better understand who is using our Sites and how they are using them. These tools may use cookies and page tags to collect information such as time of visit, pages visited, time spent on each page of the website, IP address, and type of operating system used. One of the analytics tools we may use is Google Analytics. You can learn how to opt-out of the Google Analytics tracking software here.


(c) Information From Third Parties

We may receive information from third parties about you, including Personal Information, cookies and other identifiers that do not personally identify you, and information about in-store and online transactions. We may use this information to administer the applicable program or service, to offer you more personalized content and advertising, and for the other purposes described in Section 4 below.

(d) Information You Provide About a Third Party

If you choose to use any of our referral services to tell someone else about our Sites, or to email a promotion, we will ask you for that person’s name and email address. We will use the information you provide to automatically send to that person the referral, such as an email inviting him or her to the Sites you recommended. We do not share this email with any third party, other than those third party service providers used to transmit the referral.

(e) Information From Use Of Our Mobile Websites and Applications

In addition to other information described above, when you download or use one of our mobile applications, or access the Sites through a mobile device, we may automatically collect information about your location and your mobile device, including your operating system, device type, and device identifier. We may also request access to the device storage and camera, and permission to send you push notifications. You may decline to provide location information, storage and camera access, and push notification permission at any time using your mobile device’s system settings. Please consult your mobile device’s instruction manual for additional information about controlling system and application settings.


Mobile Analytics

We use mobile analytics software to allow us to better understand the usage and performance of our mobile software on your phone. This software may record information such as how often you use the application, the events that occur within the application, usage, performance data, and where the application was downloaded from. We may link the information collected by the analytics software to either an account identifier, or a device advertising identifier.


How We Use Your Information

We may use information that we collect for the following purposes:

  • Operate, maintain, and improve the Sites and our other products and services;
  • Communicate with you about the CouponzDirect, advertisements, promotional offerings, and other content found on and off our Sites;
  • Process and facilitate coupon printing, loading, and redemption activity;
  • Manage and store shopping lists;
  • Monitor and improve marketing and promotional campaigns and efforts;
  • Provide you with a personalized experience on and off the Sites, including targeted advertisements and promotions;
  • Anonymize and aggregate information for different purposes, such as website traffic flow analysis, usage analysis, product development, market analysis, case studies, and marketing;
  • For administrative purposes, such as customer service and sweepstakes administration
  • To comply with our legal obligations, resolve disputes, and enforce our agreements; and
  • Share information as described in this Privacy Policy.

We may combine information about you collected across different Sites, and we may combine information we obtain with information obtained from third parties. We may make inferences based on this combined information, such as product preferences and interests. We retain all information we collect about you for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.


When We Share Information

We may work with other companies to operate, maintain and deliver the Sites and the content, services and features available on and off the Sites, including to provide personalized CouponzDirect and advertisements, for contests and sweepstakes, and to communicate with you by email or SMS text message. In such circumstances, those companies will have access to the information needed to provide the applicable service, content or feature on our behalf, but they will not be permitted to use the information for any other purpose. For example, we may need to transmit payment card information to a payment processor or other service provider in connection with your use of one of our services.

In addition, we may share information as described below.

(a) Personal Information

We may share Personal Information with other companies with your consent or as part of a specific program or feature provided in partnership with a third party. If you choose to participate in such program or feature, we authorize those third parties to use your Personal Information. For example, we offer CouponzDirect on our Sites that require you to fill out an advertiser survey in order to receive the coupon. If you choose to participate in the survey, then we will share the information you provide with the advertiser who provided the survey. You may also be given the option to sign up for promotional emails from a third party. In order to fulfill your request, we will provide your email address to the applicable third party. In addition, we may share your Personal Information with third parties to obtain associated Personal Information or non-Personal Information, including cookies and other identifiers that do not personally identify you, and for marketing on our behalf. In such cases, the third party would be restricted from using your Personal Information for other purposes not associated with our services.

(b) Non-Personal Information

We may share non-Personal Information (such as anonymous identifiers, certain cookies, age, gender, household income, interests, zip code, state, coupon activation and redemption data, purchase data, and other automatically collected information) with third parties for marketing and promotional use. A third party may match the non-Personal Information we provide with information you have previously provided to that party, or other information that party has obtained. For instance, if you have signed up for an account from one of the retailers we work with, such as a grocery retailer, and request that our coupon be saved to that account, we will provide the retailer with the coupon and other information necessary to fulfill your request. The retailer may then match the information with your account, which may contain your Personal Information.

In addition, we may aggregate non-Personal Information and share such anonymous aggregated information with third parties; we may also share such aggregated information publicly to provide information about general use of our services.

We also may share non-Personal Information with Ad Partners so that they can tailor advertisements to your apparent interests and deliver those advertisements to you while you are either on our Sites or on third-party websites. For example, if you print pet food CouponzDirect, then we or an Ad Partner may conclude that you have a pet and show you a pet care supply advertisement instead of a random advertisement. For additional information about interest-based advertising and how to opt out of certain types of advertising, click here.

(c) Exceptions

We may share information about you if required to do so by law or in the good-faith belief that such action is necessary to comply with local, state, or federal laws or to respond to a court order, judicial or other governmental subpoena or warrant, or in the event of bankruptcy proceedings. For example, where required by law, we will publicly disclose information about the winners of sweepstakes and contests. We also reserve the right to share information when we believe, in good faith, it is appropriate or necessary to protect us or the third parties we work with from fraudulent, abusive, or unlawful uses, investigate and defend ourselves against any third-party claims or allegations, assist government enforcement agencies, protect the security or integrity of the Sites, and to protect our rights, property, or safety and those of the third parties we work with.

(d) Assignment

In the event that we are acquired by or merged with a third-party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from you as part of such merger, acquisition, sale, or other change of control. You will be notified by email or a prominent notice on our Sites of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information.


Your Choices

Site Accounts - If you registered an account with us, you may modify or correct your Personal Information and preferences at any time by logging into this account or by contacting us using this form. We will respond to you within 30 days from the date you contact us. If there is Personal Information that we cannot fully delete upon your request, we will provide you with any available options.

Emails - You can opt-out of marketing coupon email alerts and other emails such as newsletters by following the instructions included in our emails to you, or by contacting us using this form. In addition, you can change your preferences for certain emails by logging into your account and going to “Email Settings” or “Alerts.” For Definitive Deals promotional emails, you can update your email preferences using the “Unsubscribe” or “Update Your Profile” links contained in the footer. Please note that if you opt out from all promotional emails, we may still send you transactional or administrative messages.

California Do Not Track Disclosure. Because at this time, there is no general agreement on how companies should interpret Do Not Track signals, we do not currently respond to Do Not Track signals, whether a signal is received on a computer or on a mobile device. However, we offer you choices about how we use the information we collect through online tracking.


Interest-Based Advertising

Our Ad Partners, vendors and other third parties may track your online activities and collect information for use in providing content and advertising tailored to your interests. For information about how to opt out of receiving certain behavioral advertisements, please click here.


Registration via Third Party Accounts and Social Media Sharing

You may be given the opportunity to register with us via third party accounts such as Facebook. These services will authenticate your identity and may provide you the option to share certain information (such as your name and email address) with us. We may store the information you provide us through such accounts and combine it with other information, including Personal Information. Disabling your Facebook or other such account may not terminate your account with us.

Our Sites may also include social media features, such as sharing widgets provided by Facebook, Twitter, Google and Pinterest. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Sites. Your interactions with these features are governed by the privacy policy of the company providing them.


Community Forums/Blogs; User-Generated Content

We may offer features that allow users to post comments, recipes, photos, video and other user-generated content to public areas within the Sites (“Community Forums”). By default, when you post content to a Community Forum, it is public. In addition, your account name and photo may be associated with the content, and if so, may be displayed publicly. Your CouponzDirect profile may also link to your public profile from a third party account if you registered with us through Facebook or other such service. Please take special note that your CouponzDirect profile and any user-generated content that you post, including any Personal Information, are intended for public consumption, will be publicly accessible and will not be considered confidential. We may display user-generated content on our Sites, including comments and recipes, and we or our users may share such content with third party sites and services. To request removal of your Personal Information from any Community Forum, please contact us. In some cases, we may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why.


Our Commitment to Data Security

The Sites may use various physical, electronic, and administrative procedures to safeguard the confidentiality of your Personal Information. Additional security measures, such as Secure Sockets Layer (“SSL”) or other technology, will be used if you engage in financial transactions on our Sites. However, as no security measures are perfect or impenetrable, we cannot guarantee the security of any information you transmit to us.


Our Commitment To Children’s Privacy

Protecting the privacy of young children is especially important. For that reason, we do not knowingly collect or maintain information from persons under 13 years of age, and no part of our Sites is structured to attract anyone under 13. If you are under 13 years of age, then please do not use or access the Sites at any time or in any manner. If we learn that personally identifiable information of persons under 13 years of age has been collected on the Sites, then we will take the appropriate steps to delete this information.